LOWER SACKVILLE: It is now easier than ever for Nova Scotians to buy locally made building supplies and materials.
Atlantic Canadian retailer Kent Building Supplies joined the Nova Scotia Loyal movement today, September 21, with an announcement at the store’s Dartmouth Crossing location.
The program provides stores with marketing materials and campaigns to help Nova Scotia-made products stand out on shelves.
“With ongoing trade uncertainty creating challenges and putting added pressure on Canadian businesses, buying local has never been more important,” said Colton LeBlanc, Minister of Growth, Development and Defence Industries. “Every dollar spent on a Nova Scotia product is a direct investment in the hard-working people who build our communities and drive our economy.
“Choosing local strengthens demand for homegrown products, protects jobs and keeps more money here at home. Nova Scotia Loyal makes that choice simple by clearly identifying products made right here in our province.”
The announcement included a small trade show with Nova Scotia Loyal businesses that have products sold at Kent. Nova Scotia Loyal merchandising teams represent more than 800 local producers and 11,500 locally made products.
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N.S. also partners with Sobeys, Loblaw, Walmart, the Nova Scotia Liquor Corp., PetValu and 34 independent retailers who report sales of eligible local products using the Nova Scotia Loyal branding are up more than 20 per cent.
Quotes:
“Kent Building Supplies is proud to partner with Nova Scotia Loyal to help our customers discover and support products made right here in Nova Scotia.
“As an Atlantic Canadian company, we know the important role local businesses play in creating jobs, strengthening communities and growing our economy.
“By making it easier to identify Nova Scotia products in our stores, we’re helping connect customers with local producers while celebrating the incredible businesses that contribute to the success of our province.”
— Patrick O’Neill, General Manager, Kent Building Supplies
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“Kent is a strong advocate of the Atlantic Canadian market, including prioritizing local supply chain solutions for their customers.
“Kent joining the Nova Scotia Loyal program will create better visibility for all Nova Scotian suppliers in the building supplies industry.
“Shaw is a proud member of the Nova Scotia Loyal program and a strong partner with Kent. We look forward to seeing our products highlighted at Kent stores across Nova Scotia.”
— Stephen Chiasson, General Manager, Shaw Brick
Quick Facts:
– since its launch in 2024, more than 2,200 members have joined the Nova Scotia Loyal movement with new applications coming in daily
– the Nova Scotia Loyal merchandising team visits retail locations to install and maintain Nova Scotia Loyal signage, ensure local products are well displayed and easy to identify, and flag out-of-stock items; they also work with retailers to increase listings and shelf space for products made in Nova Scotia
– the Nova Scotia Loyal Producer Labelling Program is a part of Nova Scotia Loyal that helps businesses incorporate Nova Scotia Loyal branding directly on product packaging
– a recent omnibus survey identified 74 per cent of Nova Scotia consumers reported increased purchases of Nova Scotia products
– there are 12 Kent Building Supplies retail stores in Nova Scotia, carrying 253 Nova Scotia Loyal products from nine different producers
