HUBBARDS: Black Harbour Distillery made its national television debut recently on CBC’s Dragons’ Den, proudly sharing its story — and its spirits — with audiences across Canada.
The team celebrated the milestone with a packed local watch party at their Hubbards distillery, raising a glass to the journey that’s taken them from small-batch beginnings to the national stage.
While the Black Harbour founders didn’t walk away with a deal, that was never the goal.
“We went into the Den to tell our story, not to sell it,” said Jaime Landry, founder of Black Harbour Distillery.
“We’ve built this brand on independence, authenticity, and community support. Staying true to that means more to us than any investment offer.”
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The Dragons’ Den episode highlighted Black Harbour’s award-winning craft spirits and its deep Nova Scotian roots.
Originally conceived as a university project, Landry founded Black Harbour Distillery in 2018 at just 18 years old. Now a thriving business, Black Harbour Distillery is the perfect blend of entrepreneurial spirit and East Coast community passion.
The distillery highlights the process of slow charcoal filtering, refining and polishing spirits and features a hospitality room, frequently hosting community events and bringing people together
“We’re beyond grateful for the support we’ve received from our community – that’s the real win,” said Landry. “
This experience was an opportunity to show the rest of Canada what Nova Scotian craftsmanship looks like, and we’re just getting started.”
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Looking ahead, Black Harbour Distillery is preparing to expand its product lineup and retail reach, with new flavour launches planned for later this year and increased availability across Canada.
The team also plans to continue growing its online store, with new seasonal releases and collaborations throughout the year.
“Jaime always wanted to put the community of Hubbards first,” says JP Landry, Landry’s father.
“During the winter, when everything around here is shut down, Jaime decided to stay open and invest in a generator just so people had a place to go to charge their phones if the power went out. She’s truly created a community hub here.”
Black Harbour Distillery is located at 419 NS-329, Hubbards, Nova Scotia, and ships across Canada at bhdistillers.ca.
