From a press release

TORONTO, ONT.: McCain Foods and The McCain Foundation, like Canadians across the country, were stunned and saddened by the devastation caused by Hurricane Fiona on the country’s East Coast. 

With community values at the core of McCain Foods, and in keeping with The McCain Foundation’s mission to help the rural communities in which McCain Foods operates, both were eager to make a meaningful contribution to alleviate the burden facing Atlantic Canada. 

McCain Foods and The McCain Foundation are each donating $1 million, for a combined $2 million donation, to the Canadian Red Cross to support efforts bringing relief to so many fellow Canadians — and McCain team members — who are suffering through enormous hardship and loss.

“Our company started in a small community in New Brunswick, similar to many of the places that have endured the worst impacts of Hurricane Fiona,” said McCain Foods President & CEO Max Koeune.

“We know from our own experience how strong the sense of community is throughout Atlantic Canada, and we, along with The McCain Foundation, are committed to supporting our employees, farmers, friends, families and neighbours during this difficult time.”

McCain Foods is a company founded in Florenceville, New Brunswick that was built on the values of family and community that are a staple of Atlantic Canada.

This commitment to service is what lead to the establishment of The McCain Foundation in 1993 as a philanthropic leader in supporting Arts and Culture, Community Services, Education, the Environment, and Health and Welfare in the communities in which McCain Foods operates. 

“The McCain Foundation was created to improve the lives of the people living in rural communities where our McCain employees live and work,” said Linda McCain, Chair of The McCain Foundation.

“Our heart remains in the Atlantic provinces, and we are truly devastated by the damage caused by Hurricane Fiona.” 

McCain Foods and The McCain Foundation would also like to recognize and thank the federal government for its commitment to match donations to the Canadian Red Cross until at least October 23, and encourages all Canadians who are able to consider donating to help support further relief efforts across Atlantic Canada.